Wafangdian Bearing Group Competitive Analysis2018-08-28 10:41:52

In the middle of the last century, the Wafangdian Bearing Factory, which was originally only a processing and production plant, became the boss of the Chinese bearing industry, namely the Wafangdian Bearing Group, and affected a generation of bearing people. It also had a certain influence in the international arena. .

The main products of Dalian Wafangdian Bearing Co., Ltd. are large-scale mechanical bearings such as mines. The product positioning is mainly for the domestic and international low-end bearing markets. In recent years, although the company has become the top three-size bearing company in the country in terms of annual sales, the company's international competitiveness has never been comparable to that of international first-line bearing companies. The company's operation, development and expansion face difficulties. In the face of the crisis, how to improve its competitiveness through transformation and upgrading has become an important issue for enterprise development.

2 Development Environment Analysis of Wafangdian Bearing Group Co., Ltd.
2.1 Macro Environmental Analysis
For enterprises, the macro environment is included in the uncontrollable factors. Economy, politics, and technology all belong to the macro environment. But the specific analysis can also give the company a general grasp. This is the macro environmental analysis of Wafangdian Bearing Group.

(1) Analysis of the political environment. According to the report on the operation of the 12th Five-Year Market of the Bearing Industry released by the China Report Hall in 2014-2018, our country is paying more and more attention to the development and internationalization of the equipment manufacturing industry. This will also change the bearing industry in China. Product structure. It is estimated that by the end of 2018, China's bearing industry is expected to reach an annual output of 30 billion sets, and its main business income will be 35 billion US dollars. China's bearing industry will usher in its own spring, replacing Sweden as the world's largest bearing production and sales base.

(2) Analysis of economic environment. From the end of the ninth century to the beginning of the twentieth century, China’s economic aggregates have made breakthroughs since the recovery of the global economy. By 2014, the Chinese government began to take the overall stability of the market as a major direction. At the same time, it adjusted the industrial structure, upgraded its technology, and adhered to industrial reforms to stimulate the vitality of the market and enable the company to develop steadily.

(3) Technical environment analysis. China's bearing manufacturing process is relatively backward, product performance is poor, and does not have a complete industrial chain. It is difficult for manufacturers to produce higher-end products. In 2013, SKF was informed of its operations. The product reflects the operating status of the machine in real time through built-in sensors and electronic data acquisition devices, providing conditions for timely remediation. Avoid bearing damage due to transient overload and excessive friction.

2.2 Micro-environmental analysis of the tile axis
The micro-environment of an enterprise is also called the internal conditions of an enterprise. The factors include the resources, capabilities, and culture of the enterprise. The advantages and disadvantages of the enterprise are clear, providing a theoretical basis for formulating strategies for the competition of enterprises, so that enterprises can move closer to large international enterprises.

(1) Analysis of organizational structure. The directors of the board of directors include 7 independent directors; the company's supervisory structure is the board of supervisors, with 5 supervisors including 2 employee representative supervisors; one general manager; the company's business activities and daily production are 5 The deputy general manager and one financial controller bet the general manager for management; the handling of related matters between the company and the shareholders and securities regulatory authorities and the disclosure of external information are handled by a secretary of the board of directors.

(2) Analysis of human resources. The company has a total of 2,311 employees, including 186 management and administrative staff, 17,10 production personnel, 237 research and development personnel, and 178 marketing personnel. The company's employees have the highest proportion of employees under the age of 30, and the lowest proportion is employees over 50 years old. Young and middle-aged employees are the main force of the company and have a vigorous vitality. This is mainly because most of the company’s work is manual work.

3 Analysis of the main competitors of Wafangdian Bearing Group Co., Ltd.
3.1 Development status of major foreign competitors.
Since 1880, the company has developed its own bearing industry and opened FAG George Shaver, TIMKEN Bearing Manufacturing Company, SKF Company, NSK, NTN. After decades of development, these companies have become the big companies that have shaken the bearing industry today. SKF, the largest and most well-known bearing company, can not only produce its own bearing products, but also sell it through its own sales channels. Bearing manufacturing country Japan, with four of the world's top five bearing companies, and NSK Group is one of the best.

3.2 Development status of major domestic competitors.
At present, China's bearing industry is booming. The most important bearing production bases in China are the Ha-axis, the Wa-axis, etc. These are the most traditional. According to the rankings shown by the relevant data, it can be seen that private enterprises are the mainstay, and the state-owned, private, and foreign-funded industries account for 14%, 66%, and 20% respectively.

Competitive competitiveness analysis of 4 watt shaft
4.1 Inter-enterprise competition within the industry.
Comprehensive strength is the first consideration in judging the strength of a company. Inter-enterprise competitiveness is the backbone of a company's existence and development. Comprehensive strengths include brand influence, staff, breakthrough innovation, profitability, core process management information capabilities, etc., companies will be different levels of mergers or acquisitions based on their own origin and corporate culture.

4.2 Entry of potential new competitors.
If new competitors easily enter an industry, then the competition within the industry is bound to be more intense than before. However, every industry has its own unique threshold. Many factors can be your resistance to enter an industry. For example, lack of experience capital, no relevant professional knowledge, no open sales space, exclusion of existing industrial enterprises, etc.

4.3 Development of potential alternative products.
There is direct competition between enterprises and other alternative products companies. Alternative products limit the development of product prices. If the product price exceeds the customer's acceptance, the user will use the replacement product. Alternative products provide customers with the conditions to enjoy the same service at a lower cost. The price of the substitute product and the number of substitute products used by the customer essentially affect the development of the product.

4.4 Supplier bargaining power.
Intra-industry competition is constrained by supplier bargaining factors. The number of suppliers, alternative materials, and types of raw materials all have a significant impact on the level of competition. Suppliers and producers must cooperate in a relationship of glory and loss.

4.5 The buyer's bargaining power.
The bargaining power of customers limits the competitiveness of the industry. Especially when it comes to large-scale, large-volume procurement. At this time, the customer is equivalent to Party A and has a great bargaining advantage. In order to express their own advantages, wait until the customer's loyalty. Competing companies often adopt strategies to extend the warranty period or provide other services.

5 Ways to enhance the competitiveness of the tile shaft
5.1 Strengthen technological innovation.
Wafangdian Bearing Company needs to understand the customer's needs to design new products. This is a way to help companies adapt to specific markets in addition to recommending existing company products to customers. As soon as the advanced technology is opened, the characteristics, performance and grade of the products are determined according to the requirements of the market.

5.2 Increase human capital investment.
Companies must have a glance, identify talent, but more importantly, retain them. This requires companies to establish a series of incentives. Without rules and regulations, an international large enterprise needs a strict personnel management system.

5.3 Strengthen the construction of brand image.
In today's economic background, whether it is the foreign bearing market or the domestic bearing market, the competition within the industry is very fierce, so the implementation of brand strategy to establish a good image of the enterprise is an indispensable strategy for enterprises. And by establishing a corporate brand, it will also enable companies to reduce production costs, the most important step in being truly familiar with the public and thus achieving higher profits.